Weekly market: regional, fresh & environmentally conscious

For everyone who values healthy nutrition  and sustainability, shopping at the weekly market is worth gold. After all, there are fresh products here, which shortly after the harvest find their way through the market stall into your own kitchen in an environmentally friendly way. And who doesn’t love to be inspired by fragrant fruits and brightly colored vegetables? A plea for the weekly market, with tips and information about visiting the market.

Weekly market: far from food scandals

Freshly picked asparagus , aromatic honey straight from the beekeeper or juicy pears , mirabelle plums and cherries from the fruit grower next door – food from the region often tastes a lot better than their relatives from the supermarket! No wonder: after all, fruit and vegetables from the weekly market do not have to cope with long storage and transport routes and usually end up in boxes and baskets at the weekly market immediately after the harvest.

In addition, the probability of buying sensible goods from the farmer, whose farm is only a few kilometers away, is significantly higher than with mass-produced products, the origin of which is difficult to trace – keyword food scandals, which arise primarily from centralized and industrial food production.

Weekly market and farmers’ market: buy regionally

However, the weekly market does not only offer products that were produced in the immediate vicinity. You can often buy mango , avocado or coconuts on the local marketplace , as well as fresh sea fish or alpine cheese. These products reach the market stall around the corner via wholesalers.

At the wholesale market in the next largest city, the small trader selects his goods, which he buys there early in the morning and then sells them himself at his stand just a few hours later. If you really want to buy purely regional products, you should inquire about a farmers’ market nearby. Only the producers actually offer their self-grown or manufactured goods on it.

Information and tips directly from the manufacturer

Most traders – regardless of whether they have grown the peppers themselves or bought them at the wholesale market – know very well about their goods and are happy to provide information about their origin, ingredients and manufacture. You can find out from the beekeeper in which meadows the bees collect nectar for honey , other traders know exactly which herbs and spices give the pickled cheese their aroma, and some farmers are sure to be happy to provide information about how they keep their chickens.

If you feel like chatting, fresh fish might give you a tip for preparing it or deboning it on the way. Because that’s the nice thing about the weekly market: a relaxed atmosphere in which you can talk about cooking, eating and enjoying.

Shop with confidence and in an environmentally conscious way

Such conversations also build trust – on both sides. Anyone who has been buying good meat and sausage products from their dealer for years can continue to rely on buying quality. And with a visit to the producer’s farm, you may be able to find out whether the meat comes from animal-friendly husbandry. Those who have known the dealer for a long time may receive an invitation to stop by.

In addition, the weekly market is a particularly environmentally friendly trading place . Because if the fresh food was harvested and processed in the vicinity, storage, cooling and transport would consume significantly fewer resources such as gasoline or electricity.

Save money on the weekly market

Even if fresh food from the weekly market is often more expensive than in the supermarket, it is worth buying. If you are hesitant because of the high prices, you should consider: Traders who sell honey, vegetables & Co at the weekly market, produce smaller quantities and mostly put their own labor into the product. Therefore, the food from the weekly market is usually of higher quality, but also more expensive than from the supermarket.

Nevertheless, money can be saved at the weekly market. The best tip: buy it first shortly before the market closes its doors . Because then many retailers make special offers – on the one hand, because they fear that they will no longer sell their fresh goods shortly before the end. But also because of the fact that the less beautiful specimens are left towards the end of the market.

The prettiest apples are no longer available, but if you want to prepare strudel, compote or chutney from them that same evening, you don’t need perfectly shaped fruit. If the dealers do not offer special offers of their own accord , it is often worthwhile to ask whether they are granting a price reduction on unsightly specimens.

So enjoy your next visit to the weekly market, let yourself be inspired and cook fresh and healthy with fruit and vegetables from your region!

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